![Gerald R. Ford Presidential Library & Museum](https://images.squarespace-cdn.com/content/v1/54c97d73e4b01810644446fc/1510287149063-22MKD0W4FSOGW9RR5NHI/I+am+a+ford+1.jpg)
I am a Ford, Not a Lincoln
Product Design
![Gerald R. Ford Presidential Library & Museum](https://images.squarespace-cdn.com/content/v1/54c97d73e4b01810644446fc/1510287149063-22MKD0W4FSOGW9RR5NHI/I+am+a+ford+1.jpg)
Gerald R. Ford Presidential Library & Museum
Gerald Ford, after being sworn in as vice president in December 1973, said:
โI am a Ford, not a Lincoln. My addresses will never be as eloquent as Mr. Lincolnโs. But I will do my very best to equal his brevity and his plain speaking."
Using the first line of this quote, I set up a design to reflect that of an old campaign button - and applied it to line of products to be sold in the Gerald R. Ford Presidential Museum Store.
![Magnets and packaging](https://images.squarespace-cdn.com/content/v1/54c97d73e4b01810644446fc/1510286956447-RNZQAEJQABYJTBGQU91M/I+am+a+ford+2.jpg)
Magnets and packaging
![Notecard set](https://images.squarespace-cdn.com/content/v1/54c97d73e4b01810644446fc/1510286957679-YT2GZLESQILVCOXKBZQS/I+am+a+ford+3.jpg)
Notecard set
![Mugs](https://images.squarespace-cdn.com/content/v1/54c97d73e4b01810644446fc/1510286960955-MX3XOS9JC7KR6KCNRH5B/I+am+a+ford+4.jpg)
Mugs
![T-shirts](https://images.squarespace-cdn.com/content/v1/54c97d73e4b01810644446fc/1510287088634-5H3SN104UCWTI6L82Q9U/I+am+a+ford+6.jpg)
T-shirts